North Africa International Exhibition for Consumer Electronics & Home Appliances
15 - 17 December 2025
Expo Libya Exhibition Grounds, Benghazi
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The MENA consumer electronics market demonstrates remarkable growth, driven by an increasingly tech-savvy population, rising tourism, and innovative lifestyle products. This dynamic market is characterized by strong consumer demand for mid- to high-end products, particularly smartphones, tablets, and smart TVs.
In Libya specifically, the consumer electronics and home appliances market shows significant potential, with projections indicating substantial growth from 2024 to 2030. The market spans diverse product categories including smartphones, tablets, desktops, laptops/notebooks, and home appliances, with import values expected to reach $3.2 billion by 2025, representing approximately 100% growth from 2019 levels.
The Libyan market is experiencing a digital transformation, with Samsung leading the mobile vendor market at 38.56% share, followed by Apple (15.65%) and Xiaomi (14.11%). The smart home segment shows particular promise, with increasing adoption of smart thermostats, lighting, and security systems.
E-commerce has emerged as a significant sales channel, with electronics ranking as the most popular category, averaging 791,000 monthly website visits in 2022. This growth is further supported by rising consumer purchasing power and evolving digital preferences, particularly among younger generations who are keen on adopting the latest technology innovations. The market continues to develop, influenced by both domestic consumption patterns and international trade relationships.
Market Background
Libya presents a compelling opportunity for businesses focused on electronic equipment and home appliances, driven by its growing consumer market, strategic location, and evolving infrastructure. The country's young population, with a median age of approximately 30 years, is increasingly tech-savvy and urbanized, particularly in cities like Tripoli and Benghazi. This demographic shift is fostering a rising demand for modern electronics and home appliances, including smartphones, smart TVs, refrigerators, and air conditioners. In 2024, Libya's nominal GDP was estimated at $44.8 billion, with a per capita income of $6,482, indicating a market with substantial purchasing power and potential for growth in consumer electronics.
The Libyan home appliances market is experiencing significant expansion, with projections indicating continued growth through 2031.
Key product categories driving this growth include kitchen appliances, washing machines, entertainment devices, and air conditioning units. Technological advancements, such as the integration of Wi-Fi, Bluetooth, and IoT capabilities, are becoming increasingly prevalent, reflecting a shift towards smart home solutions.
The market's evolution is also influenced by changing consumer preferences, with a growing inclination towards energy-efficient and technologically advanced products.
Libya's strategic location at the crossroads of Europe, Africa, and the Middle East enhances its appeal as a trade hub for electronic equipment and home appliances.
The country's proximity to major markets facilitates the import and distribution of goods, while its ports and logistics infrastructure are being developed to support increased trade activities. Additionally, the government's ongoing efforts to stabilize and diversify the economy are creating a more conducive environment for foreign investment and business operations.
Exhibitor Profile
Small Home Appliances
- Toaster
- Portable Dishwasher
- Blender
- Food Processor
- Instant Pot
- Rice Cooker
- Slow Cooker
- Stand Mixer
- Juicer
- Pressure Cooker
- Steamer
- Waffle Iron
- Bread Machine
- Ice Cream Maker
- Yogurt Maker
- Coffee Grinder
- Popcorn Machine
- Panini Maker
- Deep Fryer
- Food Dehydrator
- Garbage Disposal
- Built-in Kitchen:
- OvenStove Top
- Dishwasher
- Washing Machine
- Dryer
- Coffee Maker
- Microwave Oven
White Goods
- Small Fridges
- Oven / Mini Oven
- Refrigerator
- Freezer
- Microwave
- Toaster Oven
- Cleaning Appliances:
- Vacuum
- Iron
- Steamer
- Ironing Boards
- Laundry Hangers
- Cleaning utensils
- Smart Homes:
- Smart TVs
- Smart Home Tech
- Domestic Robot
- Ceiling Fan
- Detectors
- Security Devices
- Safety Devices
- Entertainment Systems
- Smart Lighting Systems
Visitor Profile
- Interior Designers
- Architects
- Contractors
- Businessmen & Investors
- Facility Managers
- Hotel Owners
- Property Developers
- Government Officials
- Purchasing Delegations
- Department Stores
- Specialty Chain Stores
- E-Commerce Companies
- Independent Retailers
- Wholesalers
- Importers and Distributors
- Hospitality Purchasing Managers
- Event Organizers
- Corporate Gift Companies
- International Trade Companies
- High-end Consumers